With one kid, grocery shopping was manageable. With two — it got tricky. With three, it became a full-on logistical challenge. Every trip to the supermarket turned into guesswork: does everyone actually eat this? Did we try it before? Did the kids like it last time?
I remember standing in an aisle, phone in hand, texting my wife: "Did we buy these sausages before? Were they okay?" Waiting for a reply. Not getting one in time. Buying them anyway. Getting home. The kids refusing to eat them. Again. Sound familiar? I wrote about why families keep buying groceries nobody likes — and what actually fixes it.
The same things kept ending up in the cart — not because we chose them, but because we couldn't remember whether we'd liked them. It wasn't laziness. It was just too much to track across three kids with completely different tastes, across dozens of weekly shopping trips.
"What I needed was simple: a way to scan a product at the store and instantly know if my family had tried it — and what everyone thought. That app didn't exist. So I built it."
The idea was straightforward. The execution took a lot longer than I expected.